Cycling Images are curated team projects as fi’zi:k and Pedaled Brand Director 2012 – 2020
I’m a Brand Strategist - Designer and Art Director working and living in Italy.
I’m Luca Mathia Bertoncello. and I support international companies to develop brand, design and art directions since 2003.
Sportive and passionate for sport design, I worked for different sport and fashion companies developing products, brand and business strategies.
Even if graduated in Art & Design, I always thought that design cannot be detached from the market and from consumers. Working in Product and Marketing was therefore a natural consequence of my professional path.
My projects have been shown at International Furniture Fair in Milan and Artès Space in Paris, Sport design – design the competition in Beijing, Toronto and Johannesburg, published in different design publications (Modo, The Plan, Ottagono, Elle Decor, Fab magazine and others) and selected by the ADI Design Permanent Observatory.
With the companies I have collaborated with we have won several prizes including the Eurobike award and the IF Product Design Award.
More than for companies…
…I worked with people.
“Simply on the best creative talent I met in my professional experience.
Ideas, creativity, development, result.
Whatever usually you cannot get from someone who define himself as a creative.”
“Luca hits some of the most ridiculously short deadlines I’ve ever seen, and always with the same passion and flair no matter how heavy his workload. He is a creative in the truest sense of the word and a strong assest on any project he’s involved in.”
“I had the pleasure of working with Luca for over a year at 55DSL. Luca is a very creative person, hard working and he turns around projects in no time. Luca has a very intuitive approach to art direction and was always able to come up with ideas in the heat of the moment.”
“Luca is a great, practical and pragmatic, creative person. He was always able to create first class trade marketing supports, with the ability to stay in given strict and small budgets. Luca had also the ability to offer always different solutions, with skills going from in store design to packaging and graphic designs.””
“Always very dedicated to his job. Furthermore he had given to the brand a new contemporary image. It was easy to relay on him and it always was a pleasure to cooperate with him.”
“He was able to support our group with precise and creative
solutions and clever suggestions. His attitude is the one of the problem solver, always trying to find the best always focused on what he is doing. He is precise and creative at the same time.
His aim is to become a professional learning by whatever kind of activities he is working on.”